agency briefing

agency briefing
s contrabrífing
Publicitat
Def. del Termcat: Document que l'agència de publicitat presenta a l'anunciant en resposta al brífing amb l'objectiu de resoldre dubtes, demanar informació addicional, fer-hi aportacions o contrapropostes, presentar un esbós de l'estratègia publicitària, etc.
Nota: Per extensió, reunió de treball en què l'agència de publicitat exposa el contingut del contrabrífing a l'anunciant.

English-Catalan dictionary. 2013.

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